DO Creative — Partners in Brand Design, Leeds - Bradford - West Yorkshire

Winning with William Hill’s online bingo campaign

William Hill were one of the first to launch an online bingo game featuring a community chat element but were soon joined by many others. Our recent campaign needed to cut through the visual noise of this territory and achieve stand out, but still be fun. From the bingo balls logo to the celebratory ‘House!’ headline, our campaign tapped into familiar bingo touchpoints. The drone-style photography of different houses connected the location aspect with the ‘Everyone’s Playing Everywhere’ strapline.

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