Mutuality helps to rebrand Skipton Building Society
We helped the mutual financial institution launch their first major rebrand across all communications and product offerings. The new look came from their mutuality, a big appeal with customers, and utilised clean typography and graphics, new photography and strong brand and segmentation colours. We art directed a regional photoshoot in various stunning locations across North Yorkshire and the North of England to support the campaign. Comprehensive brand guidelines were also created to support the new look and to ensure its consistency.